Day 295- Kety Esquivel (of LATISM)

Lately I’ve had the the frequent impulse to write about people who are moving others to do positive things on a large scale. I truly believe social media will play an even bigger role in the near future in getting people connected to one another, and it will be a new chapter in corporate and philanthropy books alike.

One woman who is doing her part in changing the way that people communicate and spread the word about important issues is Kety Esquivel, CEO and the first executive director for Latinos in Social Media (LATISM), an organization founded by Ana Roca Castro.

A trailblazer Latina, Esquivel has founded, co-founded and sat on the board of numerous non-profits.

According to the official Web site, LATISM is the largest organization of social media professionals of Hispanic origin.” Among the brains behind the operation is Ms. Esquivel, who previously worked as the New Media Manager for the National Council of La Raza (NCLR).

Esquivel also co-founded the Institute of Progressive Christianity and the Sanctuary and, according to The Huffington Post (which she contributes to), she has “over fifteen years of experience in the non-profit, private and political sectors.”

Additionally, she founded, a Web site for progressive-minded Christians who want to speak out on some of our world’s most pressing issues.

I had only heard of the LATISM hashtag on Twitter, #latism. I learned of Kety and her fabulous work in moving Hispanics forward along with the changing technology when my friend, Christian Henríquez, interviewed her for his show, One Voice Radio. Since then, I’ve participated in a few LATISM “tweeting parties” online, and have become part of the bigger community Kety is fostering on the Web.

The entrepreneurial work she is doing is unlike any other I have experienced– it has spread like a wildfire, just like I want to spread awareness of spina bifida.

I would love to ask Kety if she would be willing to host a Tweeting party where participants talk about spina bifida awareness (#SpinaBifidaAwareness if you’re on Twitter!) and #holdinoutforahero.

I’m not saying this is something that will actually happen, but if I had at least half of the ingenuity Kety has, this campaign would be a lot farther along than it is at this point.

Whatever happens, I remain in awe of this woman, who is a role model for Latinos/as and minority groups everywhere who are trying to effect positive change.

Tomorrow promises to be a hectic day, as I plan to write quite a few letters to take with me to Denver (just in case!). I also have to put the finishing touches on my packing. The big day is Wednesday!

Hope you all have a great Monday tomorrow,

Laurita ♥


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